Trade Show People

ARLINGTON, Va. — The Consumer Electronics Association announced that Microsoft Chief Executive Officer Steve Ballmer will deliver a preshow keynote address at the 2011 International CES.

Owned and produced by CEA, the 2011 International CES, the world’s largest consumer technology tradeshow, is scheduled Jan. 6-9, 2011, in Las Vegas, Nev.

“As leader of one of the world’s most innovative technology companies, a keynote address from Steve Ballmer is the perfect way to kick off the 2011 International CES,” said Gary Shapiro, president and CEO, CEA. “Microsoft’s entrepreneurial spirit and drive have been major forces behind the success of the company and its impact on the global consumer technology industry. We look forward to hearing Steve’s strategic vision for the future of Microsoft and our industry.”

Steve Ballmer will kick off the 2011 International CES with a preshow keynote address at 6:30 p.m. on Wednesday, January 5, in the Las Vegas Hilton Center. In previous years, Microsoft has used the CES keynote stage to launch major products including Xbox, Windows Vista and its Sync technology partnership with Ford.

The full line-up of 2011 CES keynote addresses will be announced in the coming months.